The surprise: dates usually aren't required
Except for infant formula, federal law does not require a date on food, and a date passing does not make a food illegal to sell. Neither the FDA nor the USDA has authority to mandate a national dating system for most foods, so date labels are applied voluntarily, at the manufacturer's discretion.
And with that same exception, these dates indicate quality, not safety. A food past its date is often still perfectly safe if it has been stored properly — though its flavor or texture may have started to slip. Judge the quality rather than treating the date as a hard safety cutoff.
What each phrase means
| Phrase | What it actually means |
|---|---|
| Best if Used By / Before | Peak flavor or quality by this date — not a safety or purchase date |
| Use By | Last date for peak quality; a safety date only on infant formula |
| Sell By | Tells the store how long to display the product; not meant for shoppers |
| Freeze By | When to freeze for peak quality; not a safety or purchase date |
Because there's no federal standard, manufacturers also use phrases like 'Enjoy By' or 'Expires On.' They must be truthful and not misleading, but they carry no fixed legal definitions.
The one real exception: infant formula
Infant formula is the only product with a federally required date. Under FDA rules (21 CFR 107.20(c)) it must carry a 'Use by' date, and here the date does matter: until then, the formula contains the labeled amount of nutrients and is of acceptable quality. Do not use infant formula after its 'Use by' date.
'Best if Used By': the recommended phrase
To cut confusion, both the USDA FSIS (2016) and the FDA (2019) recommend a single voluntary phrase — 'Best if Used By' — because research found it's the wording consumers most clearly read as a quality indicator. It's a recommendation, not a requirement, so a mix of phrases still appears on shelves.
Why it matters: the USDA estimates about 30% of the U.S. food supply is lost or wasted at the retail and consumer levels, and confusion over date labels — tossing safe food because a quality date passed — is a meaningful contributor.
What's changing
Date labeling is being revisited. The FDA and USDA jointly sought public comment on standardizing date labels, and some states have moved to regulate them. For now, though, the national picture is the voluntary one above — read the date as quality, treat infant formula's 'Use by' as safety, and trust your senses on the rest.